The Interior Design Profit Formula provides everything you need for your journey as an Interior Design Professional - whether you're at start-up stage or you're up-leveling.

  • Growth + Clients

    Make a solid plan for growth in your business while attracting quality clients in droves.

  • Unparalleled Service

    Learn how to create on-demand service levels for your clients and successful systems to deliver.

  • Sales + Marketing

    Learn sales without being sales-ey and develop marketing skills that work in this industry.

Transform Your Interior Design Business

Whether you've been in business for several months, several years or you're just starting out, taking action that is aligned with who YOU are is not only critical to your business and your bank account but also to your sanity.


For the Interior Design Business Owner Determined to Succeed

This online program covers the most common pitfalls and the ways to avoid them PLUS the very best strategies business coach Nancy Ganzekaufer uses with all her 1-on-1 business coaching clients. The course is comprehensive and broken down into 9 Modules, each with lessons and worksheets, in addition to a bonus 10th module about becoming the CEO of your own company. All together, there is over 8 hours of video content (plus interactive worksheets!). The course features Guest Coaches such as Yian Quach on “How to Convert More Clients With Your Interior Design Website”, Nicole Heymer on “Defining Your Brand”, and Lori Ann Robinson on "Your Look, Your Feel, Your Image", in addition to others!

  • Create a detailed roadmap to success.

  • Identify your ideal client.

  • Formulate your signature message.

  • Build your ladder of services.

  • Grow your client base.

  • Define your brand and learn how to share compelling content.

  • Learn how to nail your sales closing conversation with a simple, proven formula.

  • Establish successful systems.

Module 1: Create Your Roadmap to Success

At times, in Interior Design School, there is not enough focus on the actual business side of running a profitable and thriving Interior Design Business. It can leave you feeling like you have no anchor or system on how to build your business. In this module, we begin by creating your roadmap to success.

In this module you will learn why mindset matters as an entrepreneur (HINT: you are an entrepreneur!) and how to truly understand the value you are bringing to your clients. I will give you the tools to get past negative self-talk and we will begin by setting your goals for the next 90 days so you can double (or triple) your income. After this module you will have the tools to develop and enhance a GROWTH MINDSET, a greater insight into how your thoughts on money might be affecting how much you’re charging, the knowledge to develop a strong Ladder of Services, and ACTIONABLE STEPS to choosing two or three primary marketing methods for the year ahead.

Module 2: Identify Your Ideal Client Profile

The magic ingredient that many Interior Designers can miss is the process of identifying their ideal client. The mistake you can make is to believe that EVERYONE who might need an interior designer is your target market. That couldn’t be further from the truth!

In this module, let us explore together what it takes to identify YOUR specific target market and ideal client. This is where the money is! In this module you will learn that everyone is NOT your client. You'll learn the 5 W's of recognizing YOUR ideal client. And although identifying your ideal client can lead to increased profitability, it can also lead to work that is more fulfilling to your heart and soul. Identifying your ideal client using the 5 W’s will help you recognize the characteristics, attitudes, and behaviors of YOUR ideal client and let you create a direct and dynamic marketing plan to reach them.

Module 3: Formulate Your Signature Message

Have you ever been asked something like “What exactly do you do?”, only to fumble around trying to describe your business in the best light? In this module, I have a solid and WINNING formula to help you create a vibrant and well communicated message that sounds like you, feels like you, and gets the point across!

In this module you will learn how to structure your “Signature Message” for your Interior Design Business, and how to creatively and uniquely spell out WHO you are, WHAT you do, WHO you help, and HOW you help them. You'll be shocked because when you start using my 4 sentence proven formula, you will start naturally attracting your ideal clients both online and in-person. I'll show you exactly how to use this formula at networking events, in your daily life, and most importantly, online. You have to know who you are as an Interior Designer and how you uniquely help your clients, or you will flounder for an answer to "What do you do?", or even worse, just answer, "I'm an Interior Designer."

Module 4: Build Your Ladder of Services

Having a Ladder of Services, where you offer various services at different price points, can mean the difference between having an “OK” Interior Design Business and having a thriving one! In this module, I’ll explain how to create your Ladder of Services, and then easily move your client from one perfect service level to another.

In this module, I teach you how to breakdown your different services and then layer them in a way that works for multiple prices points. Think of it this way, unless your pipeline is absolutely overflowing with Full Service Design clients, then wouldn’t you want to capture another share of the market? Some potential clients, when they call an Interior Designer in for a paid initial consult, either don’t want, or don’t THINK they want, Full Service Design. So how do you still serve those clients if you want to? It’s by having an already thought-out Ladder of Services. After this module, you will know how to get in the door and inspire people to want to work with you and you will understand that having a solid Ladder of Services will give you more confidence and allow you to close more sales!

Module 5: Grow Your Client Base

Growing your client base doesn’t have to be a mystery or stressful! In fact, you can always be growing your client base even when you’re NOT “actively” working on it. In this module, I give you everything you need to ongoingly build your interior design client base!

In this module, I specifically focus on organic ways to generate clients for your interior design business, meaning you’re NOT going to be paying for ads. You’ll learn how to grow your client base both online and offline to experience continual client growth. And if you’ve ever thought, “But WHY do I need to even use social media for business?”, then I’ll be talking directly to you when I cover the value of visibility. You will learn how to utilize your social media presence, how to set up your Facebook Business Page, strategies for posting for engagement, how to develop a consistent & manageable plan, and when to QUIT. You’re also going to learn why your email list is the single most important asset of your business! After this module, you will have the knowledge to set up a social media plan that’s consistent, the skills to make your Facebook Business Page a billboard for your business, and the inside scoop on getting email addresses for your business. We cover all this and MORE!

Module 6: Share Compelling Content

Companies don’t run without ample content. That is no different for Interior Designers and Decorators. You need content that is unique and effective.

In this module, I will teach you how to create content that people look forward to reading and engaging with to create ongoing buzz around your profile. Learn the ropes of automation and generating content ideas! You will learn how to discover what people want to know from you, strategies for content creation, and tools for scheduling content. We’ll even talk email marketing, including how to structure the key parts of your email and how to create motivating calls to action. Unsure what this means? No worries, it’s all explained in this module, where I’ll be giving you the vocabulary for telling your audience HOW to take action. You’re also going to learn the key components of blogging AND how to make one blog give you social media content for weeks and weeks - plus so much more!

And most important of all...
Create the mindset to accomplish your dreams.

What are people saying?

“Without Nancy's coaching and support, I wouldn't have just closed on two new clients, and who fit my target, with cheques in hand, in one week. Because of her, I walked into those client consultations confident and prepared they would be both excited and relieved to be working with me – a genuine expert who could help them with what they were struggling with.”

Saree Parry, Interior Designer, Decorating Den

“I just need to tip my hat to Nancy Ganzekaufer once more. Every time I have a meeting with her, I come away with something tangible that I can action straight away and make my business better. Today, I was able to make a clear decision to stop a part of my service which I realized just doesn't make business sense - not profitable enough, sucking up a ton of my time, causing me unnecessary stress, and preventing me from focusing on and making other parts of my business more profitable (thanks, Nancy!).”

Itohan Ellis, Red Orchid Designs, Residential Interior Design

“I wanted to send you a quick note to let you know I got that big job we spoke about at our last session (yippee!). I used many of the techniques you coached me on and they really helped me to be more confident and professional.”

Nicole Cole, Interior Designer, Vestige Home

Fill in the blanks in your business model so you can grow your business to the next level.

This unique online program can show you how. You'll get results because you're willing to do what it takes. You're done with playing small, hiding and treading water.


Meet Your Coach

Nancy Ganzekaufer

Nancy Ganzekaufer is a focused, motivated, and dedicated Business Coach. Through her work, Nancy empowers creative entrepreneurs to build the life and business they have always wanted.

As a mom of three young adults and a successful business owner, Nancy understands the unique challenges entrepreneurs face when pursuing their dreams of growing a profitable business. She leads by example through her hard work, encouragement, and most of all, her no-BS leadership style.

Nancy offers individualized and group coaching to guide and motivate her clients to get clear on their business identity, offerings, and services. Then, she helps them set a plan to attract and close more of their ideal clients with effective marketing and sales techniques.

In addition to Business Coaching, Nancy is a National Board member of the Interior Design Society (IDS) and the Current and Founding President of the IDS Virtual Chapter.
Meet Your Coach

What Others Say About Working With Nancy

Transform Your Interior Design Business

In 90 days you can double (or even triple!) your business with these proven strategies.


This is the best decision you can make for your Interior Design business

Get immediate access to 9 modules of actionable and insightful content designed specifically to double or triple your business. Once you purchase the course, you have access for life, and can rewatch each module as many times as you want. You can also ask questions and get answers using the Discussion feature inside the course.


Backed by a 30 Day Money Back Guarantee

Do the work and you WILL get the results.

BUT if you don't get the results you expected with this program after completing all the content and doing the work within 30 days, then I will give you 100% of your money back.

Frequently Asked Questions

  • How do I access the program content?

    All course content is delivered via our online platform so you can access it anywhere you are, on whatever device you're using.

  • How long do I have access to this program?

    Once purchased, you have access to this program in perpetuity. You will always be able to go back to it and reference at any point in the growth of your business.

  • How can I get support while taking the program?

    You can use the "Discussion" feature of the course to ask questions and get answers from Nancy about the lessons.

  • What if this doesn't work for my business?

    I am convinced that this process will work for ANY Interior Design business if you do the work and follow my proven strategies. But if you feel you aren't getting the results you want, have completed the entire course and have done the work, then I offer a 30 day money back guarantee.